Research
The PIJL team's research explores key issues, including: «How to communicate about the coronavirus pandemic?»; «What unites and divides Ukrainians after thirty years of Independence?»; «Why is conspiracy propaganda effective, and how can it be countered?». To address these questions, we employ a range of methods such as public opinion surveys, media monitoring, social network analysis, qualitative research, and more.
What motivates Ukrainians to join the army in the third year of the full-scale war, and what scares them? How do they see ‘fair’ mobilisation? To answer these questions, we conducted focus groups and in-depth interviews with military personnel, civilian men, wives and mothers of servicemen and men of conscription age, veterans, and young people who have not yet reached conscription age.
MOBILISING HEARTS AND MINDS IN WARTIME
UKRAINIANS’ CONCERNS AND HOPES ABOUT MILITARY SERVICE
Sociological research and recommendations, 2024
Ukraine at 30
What unites Ukrainians and what divides Ukrainians after 30 years of independence
From independence to interdependence
Audience Vulnerability and Resistance to Anti-Western, pro-Kremlin Disinformation in Ukraine
DISINFORMATION. A holistic view of contemporary propaganda: its sources, dissemination, and impact on society; how it is received and perceived from the point of view of audiences
PROPAGANDA NARRATIVES. A track list of Kremlin-aligned propaganda narratives across Ukrainian media, their overall traction, appeal and impact on peoples’ worldviews
RECOMMENDATIONS. Research reveals how conspiratorial narratives can be resisted, be that in Ukraine or any other country where similar mindsets have taken hold (as in the United States and much of Europe)
Why Conspiratorial Propaganda Works
and What We Can Do About It
Testing and creating content which is trusted by wide audience
COVID-19 & VACCINES:
Research and Recommendations
A new joint interdisciplinary project by the Public Interest Journalism Lab, the Arena Initiative at the SNF Agora Institute at Johns Hopkins University, and the Kharkiv Institute of Social Research, which aims to finding the appropriate form and language of media content that would build trust and increase the confidence of various segments of Ukrainian audiences in vaccination against COVID-19.
Social media content analysis re the vaccine against COVID-19 and vaccination in general
Overview of the major sociological research and analytical media projects in the world
A national survey conducted by the Kharkiv Institute for Social Research in December of 2020
From Distrust to Solidarity:
Pilot project by the Public Interest Journalism Lab, a joint interdisciplinary project by Ukrainian and British journalists and sociologists, with contributions from the Arena Initiative, the Lviv Media Forum and the Kharkiv Institute of Social Research, which aims to develop editorial and information strategies during the COVID-19 pandemic.
Authors: Igor Balynskyi, Nataliya Gumenyuk, Denys Kobzin, Angelina Kariakina, Peter Pomerantsev.
How can we inform people about coronavirus?
