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Here you can find a list of research conducted by PIJL. We explore different topics: “How can we inform people about Coronavirus?”; “What unites Ukrainians and what divides Ukrainians after 30 years of independence”; “Why conspiratorial propaganda works and what we can do about it?” Among methods we use, there are public opinion research, media monitoring, social media analysis, qualitative research, etc.

Ukraine at 30

What unites Ukrainians and what divides Ukrainians after 30 years of independence

From independence to interdependence

Audience Vulnerability and Resistance to Anti-Western, pro-Kremlin Disinformation in Ukraine

DISINFORMATION. A holistic view of contemporary propaganda: its sources, dissemination, and impact on society; how it is received and perceived from the point of view of audiences

PROPAGANDA NARRATIVES. A track list of Kremlin-aligned propaganda narratives across Ukrainian media, their overall traction, appeal and impact on peoples’ worldviews

RECOMMENDATIONS. Research reveals how conspiratorial narratives can be resisted, be that in Ukraine or any other country where similar mindsets have taken hold (as in the United States and much of Europe)

Why Conspiratorial Propaganda Works
and What We Can Do About It

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Testing and creating content which is trusted by wide audience


Research and Recommendations

A new joint interdisciplinary project by the Public Interest Journalism Lab, the Arena Initiative at the SNF Agora Institute at Johns Hopkins University, and the Kharkiv Institute of Social Research, which aims to finding the appropriate form and language of media content that would build trust and increase the confidence of various segments of Ukrainian audiences in vaccination against COVID-19.

Social media content analysis re the vaccine against COVID-19 and vaccination in general

Overview of the major sociological research and analytical media projects in the world

A national survey conducted by the Kharkiv Institute for Social Research in December of 2020

From Distrust to Solidarity:

Pilot project by the Public Interest Journalism Lab, a joint interdisciplinary project by Ukrainian and British journalists and sociologists, with contributions from the Arena Initiative, the Lviv Media Forum and the Kharkiv Institute of Social Research, which aims to develop editorial and information strategies during the COVID-19 pandemic.

Authors: Igor Balynskyi, Nataliya Gumenyuk, Denys Kobzin, Angelina Kariakina, Peter Pomerantsev.

How can we inform people about coronavirus?


From "Memory Wars"
to a Common Future: Overcoming Polarisation in Ukraine

This project has explored the ways in which an independent, public service- spirited media could create content about historical issues that avoids playing into propaganda-driven divides, fosters a more constructive discourse around history and brings Ukrainians into a common national conversation. Presented in conjunction with the Public Interest Journalism Lab.

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