We research, create and popularise best practices for public interest journalism in the digital age.
We believe in high-quality journalism. The Lab team is aimed at creating content that promoted constructive discussion around complex social topics. In our work, we use interdisciplinarity e. g. cooperation with sociologists and analysts. We test different types of content, analyze audiences' feedback, research public opinion and conduct media monitoring.
A presentation of a collaboration project with local communities in a town hall format by the Public Interest Journalism Lab. The discussion includes whether sensitive topics should be addressed, how to discuss local population issues effectively, who should be involved in the process, and how to summarize the outcomes.
WAR
Among our products there are qualitative research, media strategies, documentaries, multimedia content, trainings, etc. Since the February 24 Russian invasion, PIJL has pivoted to frontline reporting for international and Ukrainian media. Our current work also includes documenting Russian crimes in Ukraine within The Reckoning Project: Ukraine Testifies as well as compiling a modern chronicle of Ukraine’s history called “Life in War”.
Public Interest Journalism Lab (PIJL) was founded in 2020 by Ukrainian journalists Nataliya Gumenyuk and Angelina Kariakina together with activists and communication experts Tata Peklun and Inna Nelles. A pilot research by PIJL was aimed at developing editorial and information strategies during the COVID-19 pandemic.
GHANNA MAMONOVA, BABEL
The Russians bombed a care home in Sumy. Older people were separated and evacuated — memories, pictures and a bit of romance remained
The guided aerial bomb hit the care home on September 19 at about half past four in the evening. The workers were already going home, the residents of the boarding house were resting. The air raid alert was declared a few hours before — they even forgot to think about it.
NATALIYA GUMENYUK, THE CHOSUN ILBO
"There is a strong possibility that the North Korean forces will operate together with the Russian 11th Airborne Brigade, composed of Mongolian soldiers."
North Korean soldiers are undergoing combat training, probably as part of the Russian 11th Airborne Brigade. We believe that it is extremely important to convey this information to South Korea so that they understand: this is not only about Ukraine, but about the future threat to the whole of East Asia.
NATALIYA GUMENYUK, RADIO NV
Ukraine in the US elections, Musk as an oligarch and who hates Kamala
This stream covers the topic of Ukraine in the U.S. presidential elections, candidate ratings, analysts' predictions on the results, and Elon Musk's role in Trump's election campaign.
NATALIYA GUMENYUK, RADIO NV
There is a lot of anxiety in the US. Trump's rallies have been compared to Nazi rallies
This stream covers the secret part of Ukraine's victory plan, the rallies of Trump, Harris and JD Vance in Pennsylvania and Michigan and the influence of American oligarchs on the elections.