We research, create and popularise best practices for public interest journalism in the digital age.
We believe in high-quality journalism. The Lab team is aimed at creating content that promoted constructive discussion around complex social topics. In our work, we use interdisciplinarity e. g. cooperation with sociologists and analysts. We test different types of content, analyze audiences' feedback, research public opinion and conduct media monitoring.
WAR
Among our products there are qualitative research, media strategies, documentaries, multimedia content, trainings, etc. Since the February 24 Russian invasion, PIJL has pivoted to frontline reporting for international and Ukrainian media. Our current work also includes documenting Russian crimes in Ukraine within The Reckoning Project: Ukraine Testifies as well as compiling a modern chronicle of Ukraine’s history called “Life in War”.
Public Interest Journalism Lab (PIJL) was founded in 2020 by Ukrainian journalists Nataliya Gumenyuk and Angelina Kariakina together with activists and communication experts Tata Peklun and Inna Nelles. A pilot research by PIJL was aimed at developing editorial and information strategies during the COVID-19 pandemic.
VIKTORIYA BALYTSKA
“They’d like us to give up and ask to hand over Kherson.” How Russians terrorize civilians with drone attacks
In August and September 2025, Russians attacked the Kherson region with an average of more than 2,500 drones per week. In just the first seven months of this year, 847 civilians were affected by these attacks — 79 of them were killed.
NATALIYA GUMENYUK, THE GUARDIAN
Why are Ukrainians angry with Zelenskyy? Because even during wartime, some red lines must not be crossed
A new law has caused uproar for a reason: it undermines the independence of anti-corruption bodies and is an affront to the people
NATALIYA GUMENYUK, FOREIGN AFFAIRS
The Real Limits of Ukrainian Power
NATALIYA GUMENYUK, CNN
Putin's goal has always been to 'terrorize the people', says Ukrainian journalist
Following a night of relentless drone strikes by Russia, Paula Newton speaks to Ukrainian journalist Nataliya Gumenyuk about the recent pause on US weapons shipments to Ukraine and how Ukrainian troops are adapting to drone warfare.