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We research, create and popularise best practices for public interest journalism in the digital age.
We believe in high-quality journalism. The Lab team is aimed at creating content that promoted constructive discussion around complex social topics. In our work, we use interdisciplinarity e. g. cooperation with sociologists and analysts. We test different types of content, analyze audiences' feedback, research public opinion and conduct media monitoring.
WAR
Among our products there are qualitative research, media strategies, documentaries, multimedia content, trainings, etc. Since the February 24 Russian invasion, PIJL has pivoted to frontline reporting for international and Ukrainian media. Our current work also includes documenting Russian crimes in Ukraine within The Reckoning Project: Ukraine Testifies as well as compiling a modern chronicle of Ukraine’s history called “Life in War”.






Public Interest Journalism Lab (PIJL) was founded in 2020 by Ukrainian journalists Nataliya Gumenyuk and Angelina Kariakina together with activists and communication experts Tata Peklun and Inna Nelles. A pilot research by PIJL was aimed at developing editorial and information strategies during the COVID-19 pandemic.
Nataliya Gumenyuk
When Will This War End? The Question Is Meaningless.
About Ukraine, which no longer waits for the world to save it, but is learning how to fight a long war: building its own defenses, wearing Russia down through technology, and at the same time protecting its people.
Oleh Baturin, Kseniia Savoskina
Ukraine’s frozen winter: rescuers targeted as Russia strikes energy infrastructure and civilians
As extreme cold grips Ukraine, repeated Russian strikes target energy infrastructure – and rescuers themselves. Families endure blackouts, frost and loss as documented attacks on medics and emergency workers escalate.
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